Marissa over at IGN has written up the first part of an article about Wizard101.
"Wizard 101 debuted in September 2008 with relatively little fanfare. Unlike its competitors, it didn't have a known franchise, television station, or seasoned marketing machine behind it, but what it did have was a charm that captured many, young and old alike. The fact that it appealed to grownups as well was an unexpected but welcome surprise for its creators..."
Read part one of the article at IGN: http://pc.ign.com/articles/101/1010761p1.html