Here's a cut and paste from an e-mail I recently sent to Kingsisle:
"I'm so sorry to keep bugging you, but my heart is really with Kingsisle and the Wizard 101 game. I don't know what it is or why, but here I am . . . asking you questions.
Is Kingsisle tied to any current charitable organizations?
I would love to hear about it. I think others would like to hear about that too . . . brand loyalty will be garnered when the organization behind the game shows they care for others who are less fortunate. I was quite impressed with my daughter the other day who spoke in church and said from her heart, 'I know life is about more than just having fun, it's about growing up and learning too.' Although the player base comes to you to have their fun, it would be nice to know on a deeper inspection that the company cares about others and knows that their players are about growing up and learning too.
What if people could donate their crowns or in-game gold toward a charitable cause instead of buying an in game pet? I don't know how many would do that, but having another button off of Zeke saying, 'make a real difference in the real world' . . . I know it would pique interest in the charity you support. I was just browsing this site that I heard about: http://risingstaroutreach.org/ and I was blown away by the need . . . by the fact that leprosy still affects millions, and I know . . . I KNOW . . . there are so many places of need and support. There are so many charitable organizations, but I looked at this one and thought . . . my kids have hands to play video games and have astronomical egos, these people think they are worthless and are horribly deformed, many missing fingers.
Wouldn't it be great if Kingsisle led by example in this way? I think you'd gain a lot more fans than you already have.
Feel free to forward this to whoever, and either way, your company has my heart for considering my children in their MMO.
-The Friendly Necromancer"
Is it too much to ask a company? I know that in games like Second Life, people have used in-game currency to make a real difference in the real world. Is it asking too much of a company that's young like Kingsisle?
. . . or is it just hard to do? There might be a way to automate the flow of money, but you'd have to pay someone to invent that. On the other hand, think about the potential a group of people could have to do good and to show the way . . . to tempt our kids to do good, to be kind, to go out with grace when you retire and have extra crowns on your account . . .
What do you think?
I haven't heard back from them on this and don't know if I ever will. /shrug
It actually makes great PR sense to "give back." Back when I was studying PR, my teacher referred to this company altruism as building the public's trust. What I like about this though is that it's not just about the company donating money to a charity . . . it's about giving our children an opportunity to use this game as a vehicle for giving. You (as a company) can give to a charity, and you'll get a good pat on the back from the public. But if you help teach our children that it's good to be charitable, we will never forget it. never.
I really don't think I'm being too quixotic about that.
Sorry to ramble, back to your . . .